You’ve fought it and fought it in the hopes it would go away. We hate to break it to you, social media is here to stay and it’s only getting bigger. And if you’re in business, and are not investing time in social media, you could be losing your future customer-base as we speak.

Here are our top tips for getting the most out of social media…

Research – find out what social media platforms your customers and target customers are using, and how they’re using them. Are your customers using them purely as a personal social tool or are they buying and promoting online?

Once you know where your customers are, make sure you’re there too. Research what your competitors are doing on social media – you could find some fascinating or surprising insights. Check out how market leaders in other industries use social media, and take note!

Write up a social media plan  – what do you want to get from social media? Set goals, deadlines and make sure you stick to your plan.

Give the customer what they want – just like in business, on social media, you need to give the customer what they’re looking for. That could be quality content surrounding your product or the business you’re in, discounts, news of upcoming sales, events etc.

Make sure that what you post is well thought out, well written and engaging. It also needs to add value for the customer, so no cute baby videos or adorable puppy pics (unless you have a baby store or run kennels). Remember that what you post is how your brand is going to be seen, so make sure to align yourself with the message that you want to get across.

Remember to engage. Simply having an account on Twitter doesn’t mean you use Twitter. Whichever platforms you choose to use, make sure you update regularly. Stay engaged with your customers, which means joining in conversations, answering questions or even asking questions.

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