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Posted by Kebeh Ofem on May 14, 2017 1:00:00 PM

 

Communication plays a fundamental role in all facets of business and life. It is therefore very important that both internal and external communication within and from your organisation, as well as the communication skills of your employees are effective. The following are answers to frequently asked questions about effective communication in business:

Why is effective communication important?

Communication is used in everyday life, be it or business or personal. In the business world, good communication is important for the daily operation of the company, but can also affect sales and profitability. Without good communication, the internal and external structure of a business can face numerous challenges that can ultimately lead to its demise.

Good business communication is essential for building a team that will make your business a success. Communication is especially important if members of a company are to work as a team towards the same goal.

Does this include Presentations?

Yes, it does, because presentation skills are important to both individual success and business success. Good communication skills require a healthy amount of confidence and organisation. Presenting information clearly and effectively is a key skill to get your message or opinion across and, today, presentation skills are required in almost every field.

Even though presentations aren't an activity that you'll carry out daily, there are plenty of situations where good presentation and public speaking skills can help you advance your career and create opportunities. Speaking in front of a room can honestly be a rather daunting experience, but with adequate preparation, your fears will be relieved. 

 

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Are a separate set of skills required for Managers?

When it comes to management and leadership, the communication skills required are the same, but amplified. In these positions, effective communication is essential to the smooth running of day-to-day activities in a business. It is of absolute dire importance that managers have these skills; if not it will be very difficult for them to gain the trust of their subordinates. 

Managers who communicate well are also more likely to become good problem solvers, especially in a diverse, fast-paced workplace. Employees who show an aptitude for verbal and written communication are more likely to advance up the corporate ladder as well.

Can these skills be used socially?

Communication is the way people spread knowledge and information amongst each other on a daily basis, therefore being able to communicate effectively is the most important of all life skills. Communication is the process by which we exchange information between individuals or groups of people. It is a process where we try as clearly and accurately as we can, to convey our thoughts, intentions and objectives.

Good communication gives you self-esteem. People with effective communication skills are more confident, because they know that they can tell other people exactly what they need to, and they know that they are being understood clearly.

 

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